Follow these simple rules and you will have customers buying from you again and again
- Make building the relationship more important than making the sale
- Create opportunites for customers to buy ,rather than opportunities for you to sell
- Have meaningful conversations and never give a sales pitch
- Be curious about the customer as a person and let the friendship evolve from that
- Don’t try to be a hero who swoops in to solve the customers problem
- Believe in your heart that you and your firm are the best at what you do
- Deliver exactly what you promised to deliver,no matter what !
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